Online Marketing Strategy (SEO)
Wida Search have a proven track record of improving the rank of our clients' websites on the main search engine - Google as well as Yahoo and Bing on the businesses most important and relevant key search queries. Improvements in traffic flow will increase your sales revenue and return on investment for your business.
Wida Search, a division of Wida Gloucester, has built up a reputation over the last 15 years as one of the UK's leading web marketing and search engine optimisation (SEO) companies. Our objective is to achieve the highest possible ranking in Google’s UK search engine for our clients. To do this our highly skilled team of search engine optimisation experts implement only the very latest strategies and deliver measurable results that will drive traffic to your web site.
When you are getting serious about using the web to drive business value then that is the time you need to start taking SEO seriously. We have developed campaigns for companies that are now turning over £1 million pounds on-line per annum. We run SEO campaigns for businesses that we own ourselves and that have shown significant growth since inception. We can talk to you about how we have done this and show you some hard facts to to substantiate these results.
We know what works and what doesn’t. We'll present a number of options to you with our rationale and recomend what we think will work best for your website. We can't promise to get you the number one spot on Google (although we do have some number one rankings) because we just don't know what the competition is doing (or spending).
Instead we will work with you to develop a strategy to get you as high as we can, and that does include the top position, in the most cost-effective manner so that you’ll maximise your return on investment. Time frames for results can vary considerably. We normally recommend a 6 month campaign to get onto page one of Google but have recently managed to get a new client onto page one in under three weeks.
Keyword research is possibly one of the most important and high return activity in the search engine optimisation. Ranking for the correct keywords is absolutely essential. By researching, analysing and understanding your keyword demand and traffic volume you can select the correct terms and phrases to target with SEO.
It's not about getting visitors to your site, but about getting the right kind of visitors. Keyword research enables you to predict shifts in demand, respond to changing market conditions and promote the products, services, and content that potential clients are actively seeking.
We identify, generate and analyse lists of relevant keywords and traffic volumes applicable to your business. These key words and phrases are then integrated with the web copy so that they will be found by the search engines.
Search engines use links as a measure of what pages are important and popular. Search engines have refined the use of link data to a fine art and complex algorithms create complex and highly detailed assessments of sites and pages based on this information.
Through these links search engines can not only analyse the popularity of a website and its associated pages based on the number and popularity of pages linking to them, but also metrics like trust, spam and authority. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources.